Where we come from has everything to do with who we are. And that’s the phenomenon we’ll explore in season 2 of In Progress, as host Aurora James, founder of Brother Vellies, takes listeners on a candid, intimate journey with standout entrepreneurs and thought leaders. Luminaries like Melanie Elturk, Patty Rodriguez, Anine Bing explore how their origin stories and formative cultural experiences have shaped and continue to shape their careers—for better or worse. Presented in partnership with TUMI, In Progress offers up an inspirational and actionable roadmap to owning our personal narratives and living fully in our present selves.
Taking the plunge—Daring to change direction: Ready to charge into your new life, head on? Here’s your refresher and personal itinerary for shifting into a life you love.
How to present your best self, while being real: Is it possible to both “sell yourself” and be authentic? Yes, it’s all about your perspective on sharing.
Girlboss Culture Just Won't Die
How to nurture self-love: Impostor syndrome is an unfortunate reality for far too many women. Staying self-compassionate is the key that unlocks your way out of it.
What boundaries? Learning how to say “no” is the greatest gift you can give yourself, and it keeps on giving. This is your Boundaries 101 guide to looking after number one.
Learn how to juggle relationships in a busy world: You shouldn’t have to say goodbye to your social life in the name of goal-setting. This is your guide to staying connected and nurturing relationships, even when you’re busy.
Girlboss Doesn't Offer Much Advice For Girls Or Bosses
How to work smarter, not harder: When your eyes are on the prize, it’s too easy to multitask yourself into the ground. This episode is all about sustainable alternatives to burnout.
Productivity hacks when you’re on the move: Time becomes the ultimate asset when you’re hustling through a big transition. Here’s how to make more of it.
What nobody tells you about changing careers: Planning to quit your day job on the spot and begin a new adventure? Admirable, but for most people, not realistic. Here’s what you need to know about jumping ship and starting again.
Corporation Feminism Is Not Actual Feminism
Transitioning to a path that works better for you: So you have a dream, an end goal—now what? Episode two is crash course in the do’s and don’ts of transitioning from the life you have to the life you want, with minimal messiness.
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The Girlboss Apologia Era Is Upon Us
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What is Global Rank? This podcast is one of the top most popular shows out of 3, 143, 426 podcasts globally, ranked by Listen Score (the estimated popularity score).A new poll shows that a third of young people want to start their own business, suggesting that hustle culture and money-minded individualism is still alive and well
Gaslight Gatekeep Girlboss, Explained
Successfully bulldoze the myth of meritocracy and rubbish the Thatcherite idea that “there’s no such thing as society”. It’s true that we’ve seen the rapid rise of the anti-work movement and an increase in resignations since 2020. But it’s also true that, for some, the hostile economic conditions fostered by the pandemic have actually engendered hustle culture and individualism.
While Gen Z has a reputation for being work-shy and entitled, a new Yonder poll commissioned by SME network Mushroombiz found that 32 per cent of 18-24 year-olds in the UK actually plan to set up their own business in the future, a substantial increase from last year’s 23 per cent. This rising interest in entrepreneurship speaks to a wider trend towards individualism among young people: studies show that Gen Z value self-reliance and independence.
Given this urge to be self-sufficient paired with diminished prospects – graduates are facing the highest unemployment rates since the austerity era – it’s no wonder young people are falling back on hustle culture and the idea that ‘hard work’ can steamroll over any other barriers to social mobility. Kimberley Howard, a culture and trends researcher, explains further: “Gen Z are just starting their careers so will be on lower wages. Many young people today are also choosing to study at university before beginning their career – therefore they’re in jobs older, but on less money. With this low income, of course it’s understandable the idea of starting your own business appeals to Gen Z.”
Girlboss — Ilovecreatives Studio
It might seem jarring to think that Gen Z are embracing hustling in the face of popular “girlboss, gaslight, gatekeep” memes and the acerbic criticism that Molly-Mae Hague faced for espousing the belief that “if you want something enough you can achieve it.” But at the same time, it’s unsurprising. Much lifestyle content on TikTok – where Gen Z makes up 60 per cent of all users – continues to promote girlboss culture repackaged as ‘wellness’. Just look at the popularity of corporate Tiktok star Emily Mariko, who appears to be the living embodiment of put-togetherness. Or take the ‘that girl’ trend, which sees creators film themselves waking up at 5am and sticking to strict, unforgiving routines in the name of ‘productivity’ and ‘self-optimisation’. Some Gen Zers might argue that ‘girlbossing’ is a cheugy, Millennial thing, but conversely, it seems as though girlboss culture is flourishing among some young people.
Gen Z have also grown up in a political climate that has nurtured hustle culture. Many young people today came of age in the shadow of the 2008 financial crash and have experienced dwindling job prospects firsthand, forcing them to get creative about how to earn money. They’re also entering adulthood with dramatically reduced expectations of how much the state should support them, knowing full well that they can’t expect any sort of safety net from the government. As author Olivia Yallop puts it in
: “In the vacuum created by a lack of financial security emerged hustle culture: a competitive lifestyle philosophy that reframed the evidence of economic anxiety – working multiple jobs to make ends meet, converting pastimes into potential sources of revenue, cultivating a corporate-compliant ‘personal brand’ online – as the empowered acts of a self-starting #entrepreneur.”
Sophia Amoruso Responds To 'girlboss' Cancellation
Howard agrees that growing up in Tory Britain has likely impacted Gen Z’s attitude towards work. “The Tory agenda generally is one of self-reliance, ” she explains. “This idea of placing responsibility on yourself first, rather than placing pressure on others to pay for you, is also a Gen Z mindset manifesting in this hustle culture. This may be borne out of learning not to rely on the state – as nothing fruitful can be found here at present – or the fact this is the political angle they’ve grown with. Either way, they’re having to be resourceful to progress.”
Howard also suggests that hustle culture is Gen Z’s way of rebelling against the tough economic conditions handed down to them. “Gen X are another generation who grew up under Tory rule – they faced a stalling economy, a big economic crash in the early 80s, grew up during the Cold War and experienced the IRA bombings. Similarly anxious times to Gen Z, ” she explains. “While Gen X took drugs and drank to escape their present, Gen Z are drinking less, and are creating business alternatives to progress society. Both are rebelling, but arguably Gen Z are providing the solutions.”
Rightly or wrongly, rebranding overwork as aspirational girlbossery is ultimately how Gen Z are trying to regain some autonomy within an economic hellscape over which they have no control. With this in mind, perhaps we should look at Gen Z girlbosses with sympathy rather than scorn: after all, their beliefs are a symptom – rather than a cause – of a broken system.At the start of this year an advert from People Per Hour – an online platform that connects businesses and freelancers – was banned by the Advertising Standards Authority (ASA) for gender stereotyping. Why? Because it used what I can only describe as the most pernicious phrase of all time: girl boss.
In Progress Season 2: An Imperfect Journey (podcast)
You do the girl boss thing it read, next to a picture of a benign smiling woman. We’ll do the SEO thing.
The ASA upheld multiple complaints about the ad and ruled that it reinforced harmful gender stereotypes. In response, People Per Hour removed the word 'girl' and issued an apology in which they admitted that it might have come across as sexist and demeaning to women.
Girlboss culture is now ubiquitous. Somewhat miraculously, it has become a mainstay of contemporary feminism
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