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Sophia Amoruso Gears Up For Take Two With Girlboss Media
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Girlboss launched earlier this year with a bold mission – to reach women who are redefining success on their own terms. Founded by serial entrepreneur Sophia Amoruso, Girlboss was born from the New York Times bestselling book #GIRLBOSS that inspired a generation of women to take action in their own lives. Through content, community and shared experiences, Girlboss is creating a shame-free zone for girls and women to chase their dreams both big and small.
The Rise And Fall Of The “girlboss”
Girlboss encompasses a range of online and offline platforms for engagement including: an editorial website – Girlboss.com – with original written and video content; social media and digital community platforms under the @Girlboss handle; a dedicated email product; conferences; The Girlboss Foundation; Girlboss books, including The Girlboss Workbook: An Interactive Journal for Winning at Life (October 24); and a podcast – Girlboss Radio – hosted by Amoruso.
In just a few months since its launch, Girlboss.com has grown into a dynamic platform featuring smart, inclusive, accessible and actionable daily content and a corresponding newsletter on topics ranging from work and money to beauty, wellness, and more. With an editorial team of five, Girlboss.com helps women explore what an ambitious life means both personally and professionally.
Girlboss Radio, the popular podcast started by Sophia Amoruso in September 2015, relaunched under the Girlboss Media brand in August 2017. Since the launch, Sophia has interviewed world-class women making their mark in creative, cultural and business ventures, including Roxane Gay, Gwyneth Paltrow, Kelly Mullens Brown (President of Ryan Seacrest Enterprises) and Kate Ryder (Founder and CEO of Maven). Episodes are released weekly with the goal of providing dynamic conversations that extract solid advice from notable women across industries.
Sophia Amoruso's Girlboss Keeps Up Push To Fill Gap In Media Landscape
Offline and shared experiences are an integral part of the Girlboss ecosystem. On March 4, 2017, Girlboss hosted the inaugural Girlboss Rally in Los Angeles to bring together curious creatives, entrepreneurs, thought leaders and tastemakers to spark conversations about wins, losses, life hacks, passion and more. The one-day event gave attendees the opportunity to join panels, workshops, mentor sessions and speed-networking dates and enjoy delicious food, pop-up shops, photo booths and more. The next Girlboss Rally will take place in Q4 2017.
Since launching earlier this year, Girlboss has been successful in reaching a wide range of girls and women through content, community and shared experiences. Key metrics include:For Sophia Amoruso, Girlboss is the second company she’s founded “accidentally, ” referring first to her since-shuttered Nasty Gal fashion venture. But her current company is the first she’s founded intentionally, and that now includes a professional network for career-minded millennial women.
Amoruso officially announced the new network at her fifth Girlboss Rally, a recurring event designed to bring together ambitious women for roundtables, fireside chats, and tactical talks. “The feeling of this event is something I wanted to extend beyond two days out of the year. I’ve always wanted to do something we can give our community—and women at large—24 hours a day, 7 days a week.” And while the site has inevitably already drawn comparisons to LinkedIn, it in many ways is hoping to cultivate a very different feel and serve different goals.
Girl Boss Quotes Girl Boss Instagram Female Entrepreneur
You can tell by a profile built with the prompts “I’m good at, ” “I’d like to learn, ” and “I’d like to meet, ” along with space for your Myers-Briggs type and your astrological sign, that Girlboss wants to stand apart from other offerings for professional development and networking—even apart from other offerings for women, like Whitney Wolfe Herd’s Bumble Bizz or member-based coworking spaces like The Riveter or The Wing. “There’s a sense of levity, ” Amoruso shared as she talked about the launch. “This isn’t a stiff, stale professional networking environment.”
Girlboss’ launch comes with the backing and support of some heavy hitters like Ariana Huffington, Bozoma St. John, and Imagine it Forward’s Beth Comstock. The three, along with other successful women, will participate in weekly “digital firesides, ” fielding questions from and offering advice to members. And as for collecting connections, Girlboss wants this to be a process that happens with intention; members will be able to make one request per day, and that request will need to be clearly stated…a far cry from “I’d like to add you to my professional network.”
Girlboss promises to cultivate a new online professional presence that “aims to be a space for everyone from entrepreneurs to gig economy workers to ask questions, exchange ideas, and connect with each other.” Interested users can sign up now and craft a profile in community with other ambitious and driven women, not unlike Amoruso herself.
Nasty Gal Founder Sophia Amoruso Raises $1.2m For New Venture Girlboss Media
Offline and shared experiences are an integral part of the Girlboss ecosystem. On March 4, 2017, Girlboss hosted the inaugural Girlboss Rally in Los Angeles to bring together curious creatives, entrepreneurs, thought leaders and tastemakers to spark conversations about wins, losses, life hacks, passion and more. The one-day event gave attendees the opportunity to join panels, workshops, mentor sessions and speed-networking dates and enjoy delicious food, pop-up shops, photo booths and more. The next Girlboss Rally will take place in Q4 2017.
Since launching earlier this year, Girlboss has been successful in reaching a wide range of girls and women through content, community and shared experiences. Key metrics include:For Sophia Amoruso, Girlboss is the second company she’s founded “accidentally, ” referring first to her since-shuttered Nasty Gal fashion venture. But her current company is the first she’s founded intentionally, and that now includes a professional network for career-minded millennial women.
Amoruso officially announced the new network at her fifth Girlboss Rally, a recurring event designed to bring together ambitious women for roundtables, fireside chats, and tactical talks. “The feeling of this event is something I wanted to extend beyond two days out of the year. I’ve always wanted to do something we can give our community—and women at large—24 hours a day, 7 days a week.” And while the site has inevitably already drawn comparisons to LinkedIn, it in many ways is hoping to cultivate a very different feel and serve different goals.
Girl Boss Quotes Girl Boss Instagram Female Entrepreneur
You can tell by a profile built with the prompts “I’m good at, ” “I’d like to learn, ” and “I’d like to meet, ” along with space for your Myers-Briggs type and your astrological sign, that Girlboss wants to stand apart from other offerings for professional development and networking—even apart from other offerings for women, like Whitney Wolfe Herd’s Bumble Bizz or member-based coworking spaces like The Riveter or The Wing. “There’s a sense of levity, ” Amoruso shared as she talked about the launch. “This isn’t a stiff, stale professional networking environment.”
Girlboss’ launch comes with the backing and support of some heavy hitters like Ariana Huffington, Bozoma St. John, and Imagine it Forward’s Beth Comstock. The three, along with other successful women, will participate in weekly “digital firesides, ” fielding questions from and offering advice to members. And as for collecting connections, Girlboss wants this to be a process that happens with intention; members will be able to make one request per day, and that request will need to be clearly stated…a far cry from “I’d like to add you to my professional network.”
Girlboss promises to cultivate a new online professional presence that “aims to be a space for everyone from entrepreneurs to gig economy workers to ask questions, exchange ideas, and connect with each other.” Interested users can sign up now and craft a profile in community with other ambitious and driven women, not unlike Amoruso herself.
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