Prides itself on being a loose adaptation of true events, certain aspects of it are more firmly rooted in reality than others. For one, its main character Sophia is based on Sophia Amoruso, the businesswoman on whose book (
) the show itself is based. The series tracks Amoruso's early career, as she makes a name for herself in the fashion business by stumbling upon her skills as a vintage clothing reseller and creating a company called Nasty Gal Vintage. But does Nasty Gal Vintage really exist?
Despite the fact that Netflix and the show's writers have taken liberties with the specifics of how Nasty Gal originated, the company depicted on the new series does, in fact, exist in real life. Amoruso founded the company largely the way that the version of Sophia on the show did — she even admitted to Fast Company
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That the first thing [she] ever sold online was stolen. She started her eBay store to sell vintage clothes that she'd score at a bargain from secondhand shops (as we see show-Sophia doing in the trailer), while working a security desk at an art school. She started the brand (named after funk singer Betty Davis' 1975 album, not thinking it would turn into even a fraction of the success it eventually did) in 2006 with that eBay store before moving to her own website. Within seven years, the real-life equivalent of the titular girlboss managed to create a company that, as of 2014, had expanded beyond vintage clothing to be a notable retailer in fashion for young women, with at least $100 million in revenue.
Unfortunately, the success of Amoruso's brilliant venture didn't last. In 2015, the company showed the first signs of faltering when it raised only $16 million in its latest round of funding (which, apparently, is not that much?) and had three rounds of layoffs. That January, Amoruso had also stepped down as the CEO of the company. Things continued downhill, resulting in Nasty Gal declaring bankruptcy last November, due to its inability to secure capital or a buyer as the gap between top-line growth and profitability widened.
But luckily (for those who want to shop the online store), the company still exists. Boohoo Group, a British company, purchased the bankrupt brand for $20 million in February. The Los Angeles-based Nasty Gal continues to produce and market clothing, shoes, and accessories under its own brand, and its site is still fully operational.
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One thing is for sure — Amoruso's life story (and the ups and downs of Nasty Gal) have plenty of material at the ready if
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, and I only started watching the series after reading a discussion of the series in a facebook group of vintage clothing sellers. It seemed as if Amoruso was telling her version of why she got kicked off ebay in 2007, and it did not jibe with my own remembrance of the events.
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Has received. Many of them focus on the main character, a fictionalized version of Amoruso, and her complete depiction as a “garbage person”. She steals, she lies, she takes advantage of her few friends. She has no redeeming qualities at all. But in spite of her complete lack of character, I found myself not even caring. Is it because we as a society have become so used to narcissistic, despicable people who are only interested in what benefits them? Something to think about.
So I found myself skipping several episodes. I was, after all, only in it for the vintage. So Sophia floundered around, looking for direction when she sold a few things on ebay. She quickly realized there was a buck or two to be made, so she started studying the sellers who were the most successful.
This came at a time when eBay was changing rapidly. I first started using eBay to buy vintage around 1998. For several years I could come home from work, sit with a cup of coffee, and go through all the new vintage clothing listings in about thirty minutes. By 2006, when this story starts, that was no longer possible. The category had grown, sub-categories were put in place, and eBay started community chat boards, including one for vintage clothing.
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Until around 2005, most vintage sellers were were experienced dealers who had been in the business for years. Many owned brick and mortar stores. Prices were good for both buyer and seller. And most buyers seem to have been interested just in the wearing or collecting of vintage clothing. Then, some very smart young women realized that by selling old clothes as fashion, they could make a lot of money. Styling and tall, thin models replaced hanging mannequins and clothes spread out on the floor for photos. Overnight the game had totally changed.
Sophia found she was very good at this game, which often involved taking thrift store finds, many of them from the late 1970s and the 1980s, and cutting them up to make them more in tune with the styles of 2006. By this time, the cutting up of old clothing had come to the attention of other sellers, and it was being discussed freely on the Ebay Vintage Clothing discussion board. Most of the comments were critical, though there were defenders of the practice. I was of the opinion, which I stated several times on the board, that cutting up 1970s JC Penney polyester dresses designed for someone’s grandma was not a big deal, but that from what I could tell, some of the scissors-happy sellers seemed to have no experience with clothing, and so the possibility of valuable or historically important pieces getting ruined was high.
Amazingly, there is quite a bit in #Girlboss about this criticism. In one episode, another seller, one of the “protectors of vintage” traveled to Sophia’s apartment to shame her for the practice of destroying old clothes. By the end of the episode, Sophia and the other seller seemed to have bonded, and the other woman gives Sophia a treasured dress, which turns up on Nasty Gal Vintage, chopped up beyond recognition.
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I’m pretty sure that never happened, and was just written for the Netflix series. I think this episode is a metaphor for the online criticism Sophia was getting for her slash and trash selling tactics. But it does continue with the on-going “feud” between Sophia and her eBay haters. Probably the most imaginative thing in the entire series is the episode shown above, showing the Vintage Fashion Forum as people in a dark space, talking around a circle as though they were speaking through their computers, bashing NastyGal for cutting up the vintage. Occasionally NastyGal shows up, along with her friend, who is acting as a white knight.
The portrayal of the other vintage sellers is pretty funny, and I’m thinking that is probably how the young and smug Sophia really viewed the people on the forum. Or rather, how she wanted them to be. All are seriously up-tight, dowdy, and socially inept.
But they get their revenge by getting Sophia kicked off eBay for having external links to her MySpace (2006!) page in her item listings. From what I’ve read, this is also what Amoruso tells in her book, but although this was against the rules, I really do not think it was enough to get a person kicked off the site, especially one who was making so much money for eBay.
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The was another, and much more serious discussion about NastyGal and some of the other newer sellers – that of shill bidding. Before Ebay tightened up its rules and procedures, one could have any number of bidding ids. And bids were shown by bidder on the sales page. Some people on the Ebay Vintage board were actively following all the auctions of those suspected of bidding on their own auctions.
I do not have personal knowledge of why she was kicked off, but there were lots of complaints, and people were investigating the alleged shilling and reporting it to ebay. But while she bragged about the petty shoplifting in her book and in the program, shilling is a serious matter, which may be why she glossed over that part of the story. She did deny that she ever shilled on eBay in a 2014 interview.
It looked as if Amoruso had the last laugh though. She went on to start NastyGal.com and she made
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