I think it’s fair to say I know a thing or two about branding— wouldn’t be half of what it is today if I hadn’t kept this “mission” at the forefront of my mind. To grow from a book to a movement to a media company is not the normal way we were taught to build things.
Of our brand—and more importantly, because of our belief in our brand. Take one glance at the book, the content of our site, the images on our Instagram and the women that make our community so truly bitchin’ (I love that word), and you’ll understand who we are and what we stand for instantly.
Building a great brand starts with a great product—be it a book, a necklace, a blog. You must have something so great that the first people who like your product are so effusive about it that they share it with someone else, and that person shares it with another, and so on.
Beyond The Girlboss: What Comes Next?
The book happened, I channeled it into a podcast and then a Netflix series, and that has mushroomed into a hashtag that has been used 10 million times on Instagram alone. Who did that? You did. Why? Because there was a hole in the world that filled.
A conversation for the women who didn’t fit into the perfect mold of what our careers should look like, who were looking for new ways, and hadn’t seen a goofball like myself accomplish what I did. Let me repeat: I didn’t do this, you did. Without a group of engaged people who love what you do and are excited about what’s next, you have a pipe dream and a lot of tears ahead of you.
I think of brands as an imprint. A logo, a phrase, a flagship product that is so memorable it becomes emblazoned on your psyche forever. Brands should be emotional. Someone once told me that “great brands give people permission to be themselves;” and as a brand builder and marketer, I’ve never heard anything more true.
Anz Partners With Girlboss New Zealand
Was just that. Call it a hashtag, a marketing ploy, an outdated and gendered term; the fact is that it worked, and it’s still working four years later. I realized that was, yes, an opportunity to create media across social, a website, video, podcasts, newsletters and more. But transcending all of that, has become a brand. And the power of a brand is that it can transact in many directions.
Proud of the work we do with brands like Google, Cadillac, and others. But that’s just the tip of the iceberg for us. With those relationships, we’re creating value in all directions—firstly for you, then for our partners, and then for ourselves. If the branded content we create doesn’t create value for you, we suck. If it doesn’t create value for our partners, we get fired. If it doesn’t create value for us, either financially or via innovation, this whole thing is a futile exercise.
But that’s not all. We plan to do so much more, if you’ll join me and this talented team to build the future together. Because you built , we want to include you in every step of our evolution, and hope you’ll trust us with your wildest hopes and dreams—and help us shape this thing into what it can become.
Leigh Stein's 'self Care' And The Death Of The Girlboss
What I hope we can do is give you the tools and connections to become your own brand, whatever that may be. Or not. Do you want to become a Benedictine Monk? Do that. Or something else. But no matter what, has to be a judgement-free and dogma-free place that provides just the inspiration you need to take your life into your own hands and emblazon your purpose upon the world.
Change is coming. We are working on several things that level-up in big ways. Stay tuned, and keep coming back here to be the first to know when we start rolling things out. And please: Keep napping, yapping, hustling, and dreaming on with us.
Brush up on your branding and marketing skills in our IRL Branding Bootcamp workshops at the Rally. Experts, entrepreneurs, and executives will be sharing the tools and strategies you need to make your brand stand out. Register now at rally.com.To celebrate the launch of the Netflix Original series #GIRLBOSS, Dream & Do are running a campaign to celebrate female entrepreneurship.You've surely heard of the book #GIRLBOSS written by Nasty Gal founder, Sophia Amoruso. It's a bestseller and Netflix has created a series out of Sophia's inspiring story of starting an e-comm behemoth enterprise from her bedroom.We'd love you to join us in celebrating #GIRLBOSSES from all walks of life!
How Girlboss Created A
The idea? We ask friends to nominate a #GIRLBOSS mate from 26 April to 10 May, via our special campaign page. Is she a Baddass Bitch, a Sasha Fierce, a Not That Kind of Girl, or a Goddess with a Cause? She's busting her gut to bring her #GIRLBOSSDREAM to life, and has been in business for at least one year. Each #GIRLBOSS nominee goes into the draw to win a killer brand package curated by Dream & Do and our partners.
We're a creative agency for start-ups, business visionaries and dreamers everywhere. Founded just two years ago by successful female entrepreneur Tara Shelton, we’re huge supporters of female entrepreneurship and the start-up scene. Tara has been voted 3rd in B&Ts 30 under 30, was a finalist in the Cool Company awards by Anthill magazine, and is a nominee in the Telstra Women's Business Awards.
We've helped almost 100 start-ups and small businesses bring their dream to life through creative services and killer branding - from tech, corporate and finance companies, to wellbeing, retail, travel, fashion, and so much more!
Katryn (kat) Go
Like Sophia Amoruso herself, we have our finger in the pie of several creative and entrepreneurial ventures. We host a popular event series called Cereal Entrepreneurs, run our own same-day succulent delivery business Little Succers, and Tara is regularly invited to speak at events and workshops hosted by The Entourage, General Assembly and many more.
We’d love to partner with you in bringing a #GIRLBOSS dream to life, give your brand exposure via our social channels, and align your brand with our coveted Network of Dreamers.HOW THE CAMPAIGN WORKS
Would you like to contribute to our #GIRLBOSS Ultimate Branding Package? Here are some ways you can gift your talents to support one lucky #GIRLBOSS dreamer:
Creating Partnerships That Matter With Ted's Lisa Choi Owens
Dream & Do will create assets for promoting your brand and the campaign on your social channels, inviting your community of followers to participate in the campaign and nominate their #GIRLBOSS mate.
“ What happens next? If you’re interested to take part in this amazing opportunity, email our Dream & Do Marketing Manager, Dani. Our campaign goes live next Wednesday 26 April, so we would love to have you on board by this Friday, 21 April. ”
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