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What kind of chief executive drops out of high school and then spends years dumpster-diving, shoplifting and working mediocre jobs to pay the bills?
A truly kick-ass one like author Sophia Amoruso, who used her colorful life experience to start one of the most successful fashion companies in the past decade.
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, Amoruso explains how she turned a vintage clothes hobby into a multimillion-dollar business. In this book summary, you’ll learn how she also used her creativity and her business savvy to launch a worldwide movement to connect young women.
After all, there are many different kinds of people in the world, and each person has different skills. Being successful is matter of figuring out what you’re good at and parlaying that skill into a career.
Once you identify your special talent, this will free you to focus on what you enjoy and what you’re good at. This way, you can perform to the best of your ability and in tandem, succeed.
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That’s the story of Sophia Amoruso. She had a knack for negotiating discounts on coveted vintage clothing and then reselling items for a healthy profit. The venture started as a hobby, but the thrill and challenge eventually drove her to establish her own clothing empire.
Accepting yourself is incredibly important – because as mentioned above, people are different. There are extroverts and introverts, and each type has an environment that works best for them.
Extroverts flourish when they’re interacting with others. This personality type is well-suited for working on Wall Street, for example, where you have to push and shove and shout to make trades. But such an environment would be a nightmare for an introvert.
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In Amoruso’s case, her inner introvert blossomed thanks to social media. She built customer relationships online, where she could interact with fans in a measured, non-aggressive way.
If you want to achieve greatness, it’s important to realize that no matter how motivated you are, there’s no straight line to success.
And in fact, trying to follow a straight path will only limit you, as you might miss out on new and surprising opportunities.
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Imagine an aspiring astronaut who has spent years with his head buried in books. During his first zero-gravity flight test, he discovers he has severe motion sickness. Even though he spent his whole life training to be an astronaut, his laser-like focus prevented him from finding the right path that would truly suit his abilities.
So choose a more serpentine path – yet know that you might have to take a few odd jobs along the way. Some people resist this, but you’ll see that you can learn something new with each opportunity.
Although she was an anti-capitalist, Amoruso once took a job working at a large commercial bookstore chain. She started with a bad attitude and carried a lot of prejudices, but ultimately acquired customer service skills that would later set her own business apart.
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Failure can happen to anyone – so don’t fear it, own it! Chances are, if you aren’t succeeding at something, then what you’re doing isn’t fueling your inner passion. If it were, it would be effortless.
That’s exactly what Amoruso discovered. Prior to starting her own business, she’d had her fair share of failures, dozens of jobs from which she was either fired or quit. At the time, she thought the reason things weren’t working out was because she was lazy.
Yet when she was collecting clothes and bargaining and selling her creations on eBay, Amoruso could work all hours of the day without even once checking the clock.
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Start by becoming an expert in your field, and learn everything you can. If you’re in the business world, the best way to gain expertise is through experience.
In the beginning, she did everything herself: bought the clothes, packed and shipped them to customers. This ensured that she knew the whole business, inside and out.
And so when items didn’t sell, she would adjust her marketing approach, through changing text or images on her website. By being so adaptable, she gained lots of experience and knowledge about what exactly her customers wanted.
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During the first few years, Amoruso also styled all her own fashion shoots. In the process, she did much more than sell clothing; she offered young women an immersive, inspiring fashion experience.
She did this by choosing approachable, cool-looking models and dressed them in a quirky way that her customers loved and wanted to copy. Ultimately, customers didn’t just connect with her product, they also connected with each other, creating a powerful community.
This approach gave her fledgling business a major advantage over other vintage shops on eBay, many of which had dull photos and poor marketing. So when she moved from eBay to her own site, her community followed.
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By working hard and building experience, the author developed expert insight into what her customers wanted. But what really helped her succeed was that she was able to put all this expertise into building an influential, loyal community.
Amoruso learned this one day when she was trapped on the side of the road during a heavy rainstorm. Although she didn’t have a dollar on her, she took a chance and held out her thumb to hitch a ride from a Greyhound bus. The bus stopped, and the driver let her ride for free.
After all, to build a successful business you have to be creative and break some rules. It’s not about seeing the world in black and white, but rather in shades of gray.
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Being more flexible in your thinking will also prevent you from worrying so much about whether you’re doing something right. Instead, break some rules, cross some lines – and make something new.
After paying a fine to avoid jail time, the author was humbled by her experience. She decided that the only rules worth breaking were arbitrary ones, like wearing last year’s shoes to a fashion party.
So when it comes to breaking rules, don’t waste time by breaking the law. Unless you really feel like learning a different lesson in jail.
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And what’s more, by focusing on what you like rather than what you don’t, you’ll free up energy that you can then pour back into your passions.
website and tried to pass it off as her own. If the author had dwelled on this incident and stayed angry, it only would have helped her competitor, who would have used the opportunity to steal customers who weren’t getting the great customer service they were used to.
As Amoruso learned, you can’t worry about what others are doing or thinking. If you spend your time obsessed with others, you’ll neglect the innovation and creativity inside of you.
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High school was miserable for the author. She was always paralyzed with fear by what others thought of her. So she left school early. Ultimately, she realized that worrying about what others think of you only wastes time and energy.
. These are small words that are encoded with your goals. To make a sigil, jot down your goal in a word or short phrase and then slice it up, removing or combining whatever letters you want until you’re left with a pictogram no one else understands.
Now that you know to stay positive and be true to yourself, how do you apply these skills to your entrepreneurial goals? The next book summarys will show you how.
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When we’re children, creativity comes from paint sets, crayons and paper dress patterns. But as adults, we learn that problem-solving too is inherently creative.
A creative entrepreneurial approach relies on questioning everything; in doing so, you create options for your business. Accepting the status quo will only limit you.
does not heed the fashion-industry standard of thin, flat-chested models. The company rather established a reputation for creatively dressing different body shapes and marketing its products to women with curves.
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However, creative people sometimes get so swept up in the more imaginative aspects of their work that they ignore the more practical business side. It’s important to balance the two.
While the author enjoyed thinking about the font on her website and the photographs she used to showcase her products, she also devoted plenty of energy and attention to acquiring and retaining customers.
She always considered the shopping experience from her customer’s point of view, while making sure the aesthetics were consistent and unique across the site. Through this, she connected her entrepreneurial side with her more creative talents.
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Creative people can often be especially effective at marketing, so think of focusing your energies here. It’s a way of tapping your inner artist while also growing your business.
Some people think that just because they’re a stylist (or some other creative type) that they can’t also be a businessperson. Thinking this way is negative, and almost guarantees that you will fail.
Yet a number of motivated employees jumped in to help. They packed boxes, fulfilled orders and made sure the whole operation ran smoothly. They went above and beyond their job descriptions to make sure the company didn’t miss any customer orders during a critical time.
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