The word girlboss means a lot of things to a lot of women. To many, it signifies someone who is determined, innovative, creative, and down to kick ass. But, it also means taking risks, embracing letdowns, and powering through even the most humiliating moments in life. Sophia Amoruso documented all this and more in her 2014 best-selling memoir/advice book
, which was released at the height of her company Nasty Gal's success. The millennial businesswomen's cutting advice to finding success and happiness as a woman entrepreneur became a brand of its own, and has now spawned its own Netflix series,
) reframes Sophia' story in 13 episodes (based real loose on actual events from the early to mid-2000s), breaking down all the humanizing flaws of a narcissistic, caustic, and materialistic woman as she finds her footing in a new kind of business landscape: the internet. “It always comes down to this idea of the female lead having to be incredibly likable, ” Cannon told The New York Times of the series. “I wanted to tell the story of a flawed woman that is not a fairy tale.”
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The show itself is entertaining, if not addictive. It uses a killer alt-rock, post-punk soundtrack and a vibrant vintage wardrobe to transport viewers right into the lifestyle and mindset of 23-year-old Sophia, through all her quirks and catastrophes. It's hard to watch without thinking about the present-day, real-life Amoruso, who stepped down as CEO of Nasty Gal shorty after the company filed for bankruptcy in 2016 (it has since been acquired by Boohoo). Since the book's release, she also went through a divorce, and started a new online endeavor based on the Girlboss brand, a website and forum for other badass ladies who want to do and make more in life.
So, as we settle down and start streaming the season in its entirety, just remember that even though it may be difficult to find instant sympathy or inspiration in Britt Robertson's portrayal of Sophia Amoruso (Marlowe, on the series), it's worth sticking around to see the story through the end. As any vintage shopper knows, the best, and most special, items are always buried by the fluff — and having patience pays off in unearthing those treasures.
I just need to figure out a way to grow up without becoming a boring adult. This is the mantra that runs throughout Sophia's (Britt Robertson) mind, over and over again. While she sits on a park bench next to an old woman, while she's at her menial job as a shoe salesman, while she's thrift shopping, and while she's scheming her way through her last years of adolescence. At 23, Sophia is having a post-grad (or rather, post almost-grad, as she left her after only a semester) that everyone young person goes through. Who wants to grow up? Not her.
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With sunny San Francisco as her playground, Sophia spends her nights drinking and dancing with her best friend, Annie (Ellie Reed), and the rest of her days avoiding any type of responsibility. And she doesn't exactly surround herself with inspiring adults: at her shoe store, she works for a total pushover and spends her days scrolling eBay and stealing sandwiches. When she is (inevitably) fired, she immediately heads to a vintage store where she scores her dream leather jacket: an original 1970s East/West calfskin motorcycle jacket in perfect condition. After wearing it all day — dumpster diving for bagels, stealing rugs, laying out in the park, briefly making an appearance at a disastrous dinner with her dad — she decides to make a little extra cash by selling the jacket on eBay. And it works: She makes a quick couple hundred bucks, after she only spent nine crumbled ones on the vintage item.
And thus, the vision begins. Things start to turn around for the newly inspired Sophia. She's still pissed off (about what, she is unsure) and she is still pretty broke (it's inevitable when you're unemployed in an expensive city), but now the fire has been lit under her Jeffrey Campbell Lolitas.
Finally taking some initiative and creating an original photo shoot (hair, makeup, set design, camera stand and all) to sell the shit out of her vintage find.
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With her newfound business percolating under her messy, just-rolled-out-of-bed hair, Sophia is on a mission to get some more clothes to sell online. She needs the money, and stat. She doesn’t want to ask her dad for help (even though she could, because she is fortunate enough to have that as part of her circumstance); she wants to do it herself. Or, more importantly, by her own rules — which are unconventional at best. Until — OUCH. Some weird little alien bump shows up right around her “razor-burn area”, which turns out to be a hernia.
While avoiding going to the doctor in typical Sophia fashion, she scrounges up some extra cash and gets to thrifting, but quickly realizes that finding good vintage is like finding a needle in a haystack. She stumbles upon the vintage store where she originally found the East/West jacket. She announces she up-sold the jacket and the store owner calls her out for her lack of experience, novice ability to run a business, and her truly half-hearted attempt at understanding how to make enough money to sustain herself. After stealing a
Book, she realizes she needs to hit up estate sales to find the real jackpots. She still doesn’t know how to do anything in terms of business, customer relations, or managing money, but she does find a crate full of goodies in the back of some dead socialite’s closet at an estate sale.
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From there she heads to a free clinic, where she finds out that she needs to get a job for the health insurance to take care of her little hernia. Then ends up having a slight meltdown in the rain over how lost she feels (again) while holding a soaked sack of old furs. Sophia girl, we gotta get it together.
Getting her gross gut bump checked out to make sure it’s nothing serious. Oh, and realizing that she is going to have to do more if she wants to find the answers in life. She can’t just sit around surrounded by old clothes and expect the stars to align for her.
I knew this would be an entertaining episode the moment it opened with an a cappella version of Wheatus' Teenage Dirtbag. Sophia has a new job, and this time it seems like it will be a better fit for her: She is the front desk attendant at an art school student center, with full access to the on-site computer, which means she can browse eBay all day. But most importantly, she gets health insurance with the gig, which means she can properly take care of her inguinal hernia. Cha-ching.
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Job: check. Health insurance: check. Vintage clothes to sell: check. But, a store name? Not so much. And, according to Sophia, it's the most important decision of her young life.
In order to spark more inspiration, she decides to go on a day date adventure with Shane. Regardless of them spending sun up to sundown in each other's company, Shane points out to Sophia that she had not asked him a single question about his own personal life (except for when he moved to the city, which was only months earlier), calling out her blatant narcissism. It turns out that he manages not-so famous bands, which feels is a very complimentary career path to Sophia's own budding plans. We also learn that in addition to Sophia's fear of real responsibility, she is also deathly terrified of bridges.
Toward the end of the episode, it appears that Sophia has found the dream name for her brand Rubix Vintage and celebrates emphatically. Then, minutes later she pulls a 180 and sulks into a privileged angst. This fucking girl, Shane vents. Sophia runs into a neon underground club and crashes an intense dance party where lightning strikes and Sophia realizes the perfect name for her shop: Nasty Gal, based on the Betty Davis song. Shane, somehow, finds the entire experience endearing, regardless of the sweaty screaming mosh pit that Sophia ditches him for on a whim. Seriously, This. Fucking. Girl. You're a mess.
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The episode ends on a high note, with Sophia manning the desk and receiving a Beanie Baby from her security coworker (it's definitely not a Beanie Baby, but I think that's the joke) for her to sell on her eBay store. It's perfect, she remarks. And for the first time in the series, I'm ready to root for her.
Thinking outside the box to find the perfect name which embodies her bad attitude, teenage vernacular, and vixen vibe of her soon-to-exist dream Internet store. Props,
Ladyshopper99 is a bridezilla about to fucking lose it over her absent dress that she ordered from Sophia’s shop: “I swear to God I am going to tear that fucking Nasty Gal apart.” And she looks like she really, really means it. And thus,
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