It’s meant to be a funny tale of a woman hustling her way to the top of the fashion business – but you’ll never side with the overindulged star of this Netflix drama
Why you’ll love it: If you watch Girlboss and love it, I want you to get help. It is a “comedy” loosely based on the autobiography of startup millionaire Sophia Amoruso who made her fortune a decade ago (when this is set) with her vintage fashion brand, Nasty Gal. They have since filed for bankruptcy.
It all starts with a girl in a bedroom in San Francisco, wishing she could opt out of adulthood and just please herself all day. We meet her pushing a clapped-out car up a hill while wearing an outfit barely covering her butt-cheeks. If real Sophia is anything like fictional Sophia (played by the otherwise excellent Britt Robertson, the spunky teen from Tomorrowland) then she deserves none of her success and should immediately hand over every cent to charity for crimes against humanity.
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Fictional Sophia is a walking selfie, whining about having to work for a living. She says “love you in case I die!” whenever she bids farewell to her best friend. And she inexplicably steals food out of dumpsters despite having a dad who offers to help her out financially. It’s a show which fully mistakes being an overindulged horror-show for being an assertive millennial role model.
According to show creator and writer Kay Cannon, a Girlboss is “opinionated, confident, feisty” and, you know, strong or something. She and her co-producers (of whom Charlize Theron is one) are trying to make Girlboss the new Girl Power: the same vapid, non-specific, something-to-do-with-feminism-in-hot pants fluff but with added narcissism and less of a sense of humour.
Girlboss is so unrelentingly tone-deaf to the human condition it’s hard to know where to start. It purports to be not only Sophia’s story but a rallying cry to dyspeptic, wasteful goons everywhere who think the world owes them a lovely time with zero input or effort expended.
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The cry is: do what you like and figure it all out as you go along because you’re probably fabulous. Sophia’s epiphany here isn’t one of self-knowledge. She just finds an expensive jacket going cheap in a thrift store, sells it on eBay for hundreds, and cries. Money makes her cry. It’s everything wrong with the world today, distilled into a single, selfish tear.
She has no romance in her heart because all that’s at stake is her success. Trying to drag a romantic subplot over the top of it only serves to highlight her dreadfulness further, rather than showing her vulnerability. When Sophia has a sleepover with a boy and he remarks afterwards that he doesn’t know why, but he likes her, she smirks back, “You’ll figure it out, ” before forcing him to make ocean sounds to help her sleep. She is unrootable-for.
An impressive supporting cast including RuPaul Charles as Sophia’s pot-smoking neighbour and Dean Norris from Breaking Bad as her concerned dad, cannot help this hammeringly unfunny script.
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“Adulthood is where dreams go to die, ” whinges Sophia to a random old woman on a park bench who she sometimes uses as a sounding board. Girlboss is a show that could do with a grown-up in charge, because these kids have made a real mess of it.
Stand-out episode: Watch the tension headache that is episode one and tell me if you made it any further. I liked episode 13 best when it ended.Twitter icon A stylized bird with an open mouth, tweeting. Twitter LinkedIn icon The word in. LinkedIn Fliboard icon A stylized letter F. Flipboard Facebook Icon The letter F. Facebook Email icon An envelope. It indicates the ability to send an email. Email Link icon An image of a chain link. It symobilizes a website link url. Copy Link
It began as a slow crumbling. In December, Steph Korey stepped down as CEO of cult-favorite luggage brand Away (she would go on to step back in a month later and resign a second time in July). In February, Tyler Hanley resigned as CEO from the millennial activewear company she founded, Outdoor Voices.
The End Of The Girlboss Is Here. The Girlboss Didn't Change The System…
In the midst of it all, Sophia Amoruso — the pioneer of the term girlboss — resigned on June 22 from the #GirlBoss media platform she had created years earlier. But while the girlboss has met a swift and public downfall, that's actually a good thing — and it's not the end of the female leader. Instead, it's the beginning of a new space for more inclusive leaders to shine without being defined by gender.
The female founder trying to crack the glass ceiling isn't a new concept, but 2014 was the year she got a new name.
That year, Sophia Amoruso wrote the now-famous memoir #GirlBoss, laying the foundation for the #GirlBoss media platform she launched three years later. At the time, 30-year-old Amoruso was CEO of online fashion retailer Nasty Gal (Nasty Gal would go on to file for bankruptcy in 2016).
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Suddenly, women everywhere were using the term as it came to encompass more than the definition of a female CEO and instead embodied the overall attitude of women — particularly young ones — being able to do anything. The girlboss Instagram account has 1.6 million followers, and to date, the term has been hashtagged more than 20.2 million times. Celebrities from Miranda Kerr to Gwyneth Paltrow have self-identified as a girlboss.
Other monikers like #bossbabe, SHE-E-O, and the boss bitch soon started cropping up, all reincarnations of the same ideal: the young, ambitious woman who can have it all while lifting up other women on her path to success.
The girlboss had hustle. She was an entrepreneur or a leader in her industry. In many iterations, she was a millennial. And she often had that effortless, it-like quality of knowing what she wants — and of relying on being cool without seeming to care that she's cool.
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Leandra Medine started Man Repeller in 2010 as a personal fashion blog with cheeky takes on how women can dress for themselves, not for men. The I don't care what other people think of me attitude struck a chord with cool girls, transforming the brand into the lifestyle site it is today.
Man Repeller features articles on Reformation clothes, which was dubbed the label for cool girls everywhere and seen on celebrities such as Karlie Kloss and Kendall Jenner. The secret to Reformation founder Yael Aflalo's success, wrote Emilia Petrarca for W Magazine, is that she has taken her personal Los Angeles cool-girl style ... and translated it for the masses.
Similarly, Jen Gotch, who spent time rubbing elbows with Instagram cool girls, per Buzzfeed's Stephanie McNeal, founded Band.O and served as its muse. She built the brand on an upbeat mission that fused self-care with female empowerment, a combination she has personal experience with due to a history of anxiety and bipolar 2 disorder.
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Meanwhile, Christene Barberich's Refinery29 played to the cool girl's ambitions and political savviness with series like Money Diaries and 2020 election. And that reader is the same girl likely to be a member of The Wing, co-founded by Audrey Gelman, a cool girl whose wedding was featured on Vogue.com and who made an appearance on the hit HBO show Girls.
These platforms created a needed space for the stylish and career-oriented woman, becoming successful empires along the way. The Wing opened in 2016 with a 13, 000-person wait list and a 20, 000-follower Instagram presence. Today, the company is estimated to be worth $200 million. Within three years of its founding, Reformation had become an e-commerce business; in 2019, it projected yearly sales to exceed $150 million. And in 2019, Vice acquired Refinery29 in a $400 million deal.
But in her quest to tout gender inclusivity, the girlboss fell short in another critical form of inclusivity: diversity. As Leigh Stein for Medium wrote in a takedown of the girlboss, Racial inequity was never really on her radar. That was someone else's problem to solve.
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By ingraining her personal identity into the brand's identity, the girlboss left no room for the cool girl to be anything but white and wealthy. Her downfall comes as corporate America faces a reckoning.
Since the peak of the Black Lives Matter protests in June, employees of color have revealed the very white core of these companies.
Two former employees told CNN Business' Kerry Flynn that Barberich would reject photos of Black or plus-sized models for Refinery29, deeming them off-brand. Barberich acknowledged to CNN the brand's shortcomings came at the detriment of Black women and women of color in particular.
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Gotch, too, took to Instagram (her account has since been deleted) to respond to employee allegations of racism at Ban.Do after a Buzzfeed investigation revealed a racist, mean girls environment at the company. I am guilty and not only am I guilty, I have been so ignorant and so insulated by the ease and comfort of my white privilege... she wrote.
A New York Times expose from March on The Wing revealed low pay, poor treatment,
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