To begin your relationship with your new subscribers straight away, Campaign Monitor offers you the option to send your subscribers a thank you style confirmation email. This can be a plain text email, or you have the option to send a nicely formatted HTML confirmation email to anyone who joins your list from your subscribe forms or via the API.
We’ll grab the page, import all images and even externally linked CSS into a single email referencing the images on our servers. You can easily preview your HTML version once it’s imported and make any changes that suit.
When welcoming new members to its professional network, Girlboss sends a quick note from Sophia Amoruso to make sure subscribers feel welcome and excited.
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This email also does a great job of explaining why someone’s receiving the email and the next steps they can take to become more familiar with what they have to offer.
While this subscriber, sadly, did not win, The Finders Keepers still makes their newest subscriber feel welcome and reminds them of the value their newsletter will deliver directly to their inbox.
Not only does this email provide an example of the beautiful content their audience can expect to receive from them in the future, it also reminds them of why they signed up in order to make sure subscribers keep an eye out for the next chance to win.
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When new members create an account with GlamCorner, they follow up with clear explanations for how the business works and what members can expect.
These explanations—including their B Corp status—means new members know exactly how the business works and how to get the most out of their membership. This will lead to greater retention down the line and earn GlamCorner more brand loyalty.
To improve deliverability and ensure the confirmation looks great for those who prefer plain text, you can also provide a basic plain text version of your confirmation email that will be included in the same email.
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We’ll include a sample one to help get you started. If your new subscriber is using a plain text email client, they’ll see that version instead. To set up your own HTML confirmation email, head into your subscriber list and click on “Customize the subscribe process” to get started.
Note: If you don’t see these options available in your account, you may need to go through the approval process , or speak to your admin.
This blog provides general information and discussion about email marketing and related subjects. The content provided in this blog (Content”), should not be construed as and is not intended to constitute financial, legal or tax advice. You should seek the advice of professionals prior to acting upon any information contained in the Content. All Content is provided strictly “as is” and we make no warranty or representation of any kind regarding the Content.As retail stores remain closed across North America due to COVID-19, websites have replaced the physical storefront as the primary place for customers to shop. Indeed, 50% of customers have reported buying the majority of their items online during the pandemic.
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Among the many challenges that the pandemic has brought to retail is the problem of collecting email addresses, now that sales associates can’t collect emails at the register. On the flipside, it’s often much easier to collect emails online, so now is a prime opportunity to grow an engaged list.
In this article, we’re sharing the best practices for quickly capturing email addresses through your website. With a successful subscription method, you’ll be able to communicate with customers on a personal level, including sending crucial COVID-19-related business updates and driving consistent sales.
Even if your brand already has an email list, it’s vital to continue capturing more emails from the new customers who visit your website.
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Email is a crucial digital marketing channel with a huge ROI. You can take your pick of all the email ROI statistics out there—for example, that email marketing leads to an average order value three times higher than an order started through social media.
Bottom line: Email marketing has always been important for brands. But, now that all your marketing directs traffic to your website rather than to a storefront, you must optimize your website to capture email.
To quickly start capturing email through your website, you must have a way for customers to sign up on your website. And it has to be easy to find.
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If you don’t want to bother with adding any code to your website, then add a hosted signup form to your header and footer. This is a link that customers can click and be taken to sign up on a short landing page hosted by your email marketing software.
An embedded signup form is the more common and seamless way for customers to sign up for your email list on your website. This form can be embedded into your footer, as Campaign Monitor customer Digiday has done.
Or you can choose to draw more attention to your signup form by embedding it into the body of your webpage. For example, Girlboss included their signup form midway down the page.
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A lightbox is a pop-up that can be triggered by a customer’s behavior. For example, you can program the lightbox to appear when a customer has scrolled halfway down the page, spent 30 seconds on the page, or is about to exit the page.
Lightboxes are a best practice for capturing emails because they can’t be missed by website visitors. Visitors must click the exit button to opt out.
They can be heavily branded to match your website design and create a seamless experience for customers. For example, Campaign Monitor customer The Finders Keepers uses a fun and brightly colored lightbox to capture email subscribers:
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To make it more likely that website visitors will join your email list, give them a compelling reason to do so. A lead capture is something valuable you give away for free in exchange for an email address.
Lead captures can take many forms, and the one you choose will depend on what’ll be most valuable for your customers. Here are some common examples.
A guide, report, or eBook that dives into a complex subject is a great way to share your brand’s expertise and authority with customers, while providing them with lots of value.
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A quiz is a fun way to help customers choose which of your products is right for them, learn important data about them, and capture their email address.
Here at Campaign Monitor, we use an email course to nurture our audience and educate our customers about how to enhance their small business email practices.
The promise of savings is a compelling reason for customers to give their email address to a brand, even if they’ve declined to do so in the past.
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Offering a coupon code to first-time subscribers is a very common and effective method of capturing email addresses, especially for product businesses. Customers also expect to receive coupons via email, with as much as 80% of consumers signing up for email lists simply because they want to receive discounts to their inbox.
To approximate the experience in retail stores, you can ask for customer emails on the checkout page. As customers enter their email to receive updates about their purchase, simply include a checkbox that grants your company permission to send marketing and news emails to the customer as well.
Just like a good sales associate would do at the register, provide at least one reason for joining your email list, whether it’s potential discounts or exciting product releases or more.
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If your product or service can be bought via subscription, consider offering a free trial of the subscription in exchange for creating an account and providing an email address. This way, not only will you win over more recurring subscription customers, but you’ll also build your email list.
This strategy works best for software or apps. For instance, meditation app Headspace offers all new customers a free two-week trial of the app. When customers click to choose the trial, they’re prompted to create an account and provide their email:
Allow people limitless access to a free tool related to your main paid tool, in exchange for creating an account and joining your email list.
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This method builds good will with potential customers while you grow your list. And, once a customer is an email subscriber, you have countless opportunities to share the benefits of your paid offer and convert them into paying customers.
Lawn care products company Sunday offers a free tool to analyze your lawn and soil characteristics to provide you with a unique care plan. Once you enter your street address and your property is analyzed, they collect your email to send a specific plan to you.
If you already have an email signup process and a welcome email sequence for new subscribers, now’s the time to carefully review every piece to make sure it’s still relevant and accurate amid the pandemic. And, if you’re just getting started with email marketing, build your list with the current situation top of mind.
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Inconsiderate email marketing during COVID-19 has led to consumer frustration and a
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