On November 11 in New York City, it was literally freezing outside. But inside Industria Studios in Manhattan’s West Village, the second-ever Rally brought some serious heat.
More than 600 attendees and 30 speakers gathered for the all-day event dissecting what success means, why failure can be a gift, and all the nuanced and complex ideas and experiences that fall in between the two.
Women from 14 countries flew in for a day of insightful, thought-provoking conversation, inspiration, insider access, and of course, above all, an undeniable sense of community and sisterhood.
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Knew this rally was going to be something special, there’s no way we could have foreseen just how awe-inspiring being in one room with so many of you, soaking up all of your energy could be.
And, if you weren’t able to join us for this go-round, there are two things you need to know: First, you can buy a digital ticket, which will not only get you access to every panel, workshop and fireside chat that went down, but you can also watch every talk that took place at the first Rally in LA back in March. Get your digital ticket here.
Second, we’re already planning the next Rally for spring 2018. And we can’t wait to see you there. Sign up for our newsletter here so you don’t miss out.
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The night before the Rally, festivities kicked off with the Founders’ Dinner, co-hosted by Sophia Amoruso and Whitney Wolfe Herd, CEO and founder of Bumble, at the Cadillac House in Soho.
Attendees kicked off the morning with some breakfast vibes from Daily Harvest, juice from Joe and the Juice, and much-needed caffeine from Equator Coffee. Plus, snacks and refreshments from RxBars, PopChips, Health-Ade and GAB. were on hand all day to keep our hustlers fueled and energized.
And of course, our own Sophia Amoruso kicked off the programming with her usual candor and humor, touching on the why it’s more important than ever for women to come together: “It’s a time where women are speaking up and talking about the insane shit we’ve had to put up with pretty much since the dawn of time, ” she said. “We can’t choose what happens but we can choose what we do with it.”
Girl Bosses, Punk Poodles, And Pink Smoothies: Girlhood As Enterprising Femininity
One of the most powerful conversations of the day was the fireside chat with supermodel and body-positivity activist Ashley Graham, who of course brought her trademark realness: “I never lost weight bcause I’m that girl who, if you tell me to lose weight, I’m going to go and eat a Snickers and it goes right to my hips. You can’t suck in your hips.”
Attendees took a midday refuel break with lunch from Dig Inn, which dished up delicious, hearty bowls of sustainable, healthy ingredients—perfect for hustlers on the go who want to stay connected to what they’re putting in their bodies. Also, their pun game was extremely strong.
At the Rally, we debuted Startup Studio in partnership with our friends at Google Chromebook. Attendees signed up for workshops on brand building, navigating the wild world of venture capital, communication within your company, flexibility in the workplace, and personal finance. Spots filled up within hours of being released, but don’t worry—you can get access to all of the talks with a digital ticket!
Girlboss Rally Recap
As was the case with the inaugural Rally in LA back in March, the Boss Shots headshot station brought to life by our buds at Bumble Bizz was one of the most popular activations at the Rally. Attendees had the chance to get hair and makeup touchups from Glamsquad before striking a pose in front of a professional photographer for use on Bumble Bizz, the official networking platform of the Rally—and beyond.
In keeping with our ongoing #whatifwednesday series with Pinterest, attendees were able to take and scan printed Pins of new things they wanted to try off of the Try Wall. They were also given pledge cards to fill out and mail back to themselves as a reminder to keep their commitment to themselves and try their next big what if.
One of the big surprises at the Rally was the announcement of the newest winners of the Foundation grant, which went to Sandy Hong and Melissa Wong, founders of New Women Space.
Empowering Female Centric Conferences
Founder Leandra Medine, and Bumble founder and CEO Whitney Wolfe Herd. “We have cultivated the community that we want to follow us and we aren’t distracted by the naysayers, ” Welteroth told the audience. “If you’re trying to please everyone, you’re not going to get anywhere.”
The last panel of the evening was a fireside chat from best-selling author and world-renowned psychologist Esther Perel, who dropped some serious knowledge bombs: “The pressure comes from the expectation that we can achieve everything. We can achieve a lot, but we can not always do it all at the same time.”
Better believe we didn’t mess around with these gift bags, either. Attendees walked away with goodies from Vrai and Oro, Piper Wai, Jet.com, Dagne Dover, Outdoor Voices, Jules Smith, Splendid Spoon, Leaf TV, Lady Getz, MAKE, Erno Laszlo, Uma Oils, Verb, Herbivore, Eco Tools, Philosophy, Laura Geller, Garnier, Chillhouse, Iconery, ADAY, Onomie, Knock Knock, HUM, Hatch, VI, Mugler, Stash Wealth, Self Made, Glamsquad, Mignonne Gavigan and ARDELL. Major score.
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And that’s a wrap. Rest up for a minute, and then let’s do it all again in a few months. See you at the next Rally!and 3rd parties use essential and non-essential cookies to provide, secure, analyze and improve our Services, and to show you relevant ads (including professional and job ads) on and off . Learn more in our Cookie Policy.
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On Saturday, November 11th, I attended the Girlboss Rally in New York City. Hosted by Sophia Amoruso (Founder of Nasty Gal, author of the bestselling book Girlboss and now Founder of Girlboss Media), the rally is a one-day event that features thought-provoking conversation through panels and keynotes with inspiring girlbosses. Here's a reflection on my experience.
Takeaways From The Girlboss Rally
I readGirlbossin 2014 shortly after it was released. I had recently graduated from my PR post-graduate program and was currently an intern at a social media agency. Like many recent grads, it was a really confusing time. I wasn’t sure which direction to take my career but I knew what kind of person I wanted to be.
The book came into my life at the perfect time giving me the courage to go forward with the idea that I couldn’t stop thinking about – my website Do Well Dress Well. I read Girlboss in July/August and by December of that same year, I had officially purchased my website domain (Note: I didn’t actually launch until February 2016 but purchasing the domain was a huge step for me!)
The rally was not cheap by any means. There were two options – $475 for General Admission (GA) and $700 for VIP. Take in mind, these prices are in US dollars which makes it even more expensive for a Canadian like me. Considering I would also have to pay for a flight to NYC, 2 nights hotel accommodation, transportation to airport + food, I opted for a GA ticket which came to roughly $600 CDN.
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She is fresh off the heels of a bankruptcy, divorce and Netflix show cancellation – all of which were very public. In what seems like no time at all, she leveraged the immense success of Girlboss to launch Girlboss Media. I was intrigued to be around someone with this much determination and commitment to “redefining success.”
I think we all get to a point in our lives where success stories are no longer enough. We want real, actionable insights and we actually want to hear failures so that we can try not to make those same mistakes. If you feel the same way, the Girlboss Rally is for you.
The success that we see from people we follow online is one-sided. There’s always another side we don’t see. The ugly stuff. The feelings and the failures. This is the stuff that the Girlboss Rally brought right to the forefront in a comforting and reassuring way.
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Being a Girlboss is glamourized. Instagram (and social media, in general) can fool many women into thinking it’s all inspirational quotes, writing ideas into a cute notebook and grabbing brunch. Yes, inspirational quotes were prominent at the venue but not without the speakers stressing that we just need to DO the work.
What we see online can cause us to convince ourselves that we need to imitate the success of others. This is not true at all and the Girlboss Rally reassured me that I don't have to change who I am to be successful. We can and we should redefine what “success” means to fit what makes us feel good.
Success is an inside job. Turn your search for success inward. - Gabby Bernstein “You can not be great at what you do if you’re not being who you are.” - @UkonwaOjo #girlbossrally
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We shouldn’t
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