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On Saturday, November 11th, I attended the Girlboss Rally in New York City. Hosted by Sophia Amoruso (Founder of Nasty Gal, author of the bestselling book Girlboss and now Founder of Girlboss Media), the rally is a one-day event that features thought-provoking conversation through panels and keynotes with inspiring girlbosses. Here's a reflection on my experience.
Girlboss Rally 2017
I readGirlbossin 2014 shortly after it was released. I had recently graduated from my PR post-graduate program and was currently an intern at a social media agency. Like many recent grads, it was a really confusing time. I wasn’t sure which direction to take my career but I knew what kind of person I wanted to be.
The book came into my life at the perfect time giving me the courage to go forward with the idea that I couldn’t stop thinking about – my website Do Well Dress Well. I read Girlboss in July/August and by December of that same year, I had officially purchased my website domain (Note: I didn’t actually launch until February 2016 but purchasing the domain was a huge step for me!)
The rally was not cheap by any means. There were two options – $475 for General Admission (GA) and $700 for VIP. Take in mind, these prices are in US dollars which makes it even more expensive for a Canadian like me. Considering I would also have to pay for a flight to NYC, 2 nights hotel accommodation, transportation to airport + food, I opted for a GA ticket which came to roughly $600 CDN.
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She is fresh off the heels of a bankruptcy, divorce and Netflix show cancellation – all of which were very public. In what seems like no time at all, she leveraged the immense success of Girlboss to launch Girlboss Media. I was intrigued to be around someone with this much determination and commitment to “redefining success.”
I think we all get to a point in our lives where success stories are no longer enough. We want real, actionable insights and we actually want to hear failures so that we can try not to make those same mistakes. If you feel the same way, the Girlboss Rally is for you.
The success that we see from people we follow online is one-sided. There’s always another side we don’t see. The ugly stuff. The feelings and the failures. This is the stuff that the Girlboss Rally brought right to the forefront in a comforting and reassuring way.
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Being a Girlboss is glamourized. Instagram (and social media, in general) can fool many women into thinking it’s all inspirational quotes, writing ideas into a cute notebook and grabbing brunch. Yes, inspirational quotes were prominent at the venue but not without the speakers stressing that we just need to DO the work.
What we see online can cause us to convince ourselves that we need to imitate the success of others. This is not true at all and the Girlboss Rally reassured me that I don't have to change who I am to be successful. We can and we should redefine what “success” means to fit what makes us feel good.
Success is an inside job. Turn your search for success inward. - Gabby Bernstein “You can not be great at what you do if you’re not being who you are.” - @UkonwaOjo #girlbossrally
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We shouldn’t be wearing our all-nighters, being stressed or busy as a badge of honour. In fact, as Gabby Bernstein says, we should take these things as a sign that we need to slow down in order to speed up. She also reminded us that we don't need to be THERE right now. We need to stop working ourselves to the bone as if success happens overnight. We need to just focus on taking intentional small actions towards where we want to be.
The rally also provided a timely reminder that being a girlboss does not = full-time entrepreneur. You can be a boss whether you’re a student, full-time or part-time entrepreneur or
. I agree and I would go as far as to say it was a lovefest of our imperfections and our failures. So often, we’re encouraged to just brush them off, get back up and run forward while pushing our failures to the outskirts of our memory.
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Getting a “No” is okay. Mistakes are ok. Just like life isn’t perfect, your business will never be perfect. - @IAmLisaPrice, Founder of @carolsdaughter #girlbossrally pic.twitter.com/LgjbwCQMxq
Now, I don’t know if this was intentional but notice how she said she’s carrying it. She didn’t bury it, she didn’t throw it away. She’s moving ahead carrying her baggage and she's doing a pretty amazing job at it.

Chanèle McFarlane is the Founder of Do Well Dress Well, a platform that provides content, community and networking events for the working millennial woman.She was named as one of PR in Canada’s Top 30 Under 30 in 2015 and Top 100 Black Women to Watch in Canada in 2017. With a focus on personal branding, networking, personal style and entrepreneurship, Chanèle is dedicated to empowering women toSo you’ve debated attending a Rally for the past few years, and are finally ready to pull the trigger. Or perhaps you just found out about the Rally, and are doing some thorough research before you reserve your spot (how responsible of you!). Or, you’ve already registered for your fifth Rally, and are so excited because you know how awe-inspiring and invigorating the weekend will be.
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Words fall short when it comes to describing the feeling of being surrounded by thousands of women seeking to make a positive change in their lives, who are hungry for more out of their career aspirations and business dreams, and who are looking for like-minded friends to have by their side for their journey toward their own success. At the Rally, there’s a no-bullshit, all-in honesty to how we talk about the experiences we’ve been through and those that may lie ahead. And you’d be surprised at just how cathartic, reassuring, and motivating those kinds of conversations are.
This June 29 and 30, we’re hosting our fifth Rally, and our only one of 2019, at UCLA’s Royce Hall (and the surrounding campus). Whether you’re still on the fence or are looking to get hyped, here’s the spiel on why a weekend at the Rally could seriously change your life.
At the Rally, you’re not just meeting professionals in a similar field or industry and exchanging pleasantries and business cards. Share your latest #Moment, and you’ll find a new hype squad ready to build you up. Get vulnerable about your quarter-life (or mid-life!) crisis, and you’ll be met with stories of similar situations and understanding. So don’t be afraid to go alone—you’ll only be missing opportunities to form genuine friendships, make career connections, and yes, even meet your future co-founder. Plus, your registration includes a free, one-year membership to the munity—a new digital platform to connect on both a personal and professional level—so you’ll actually have a way to stay in touch with everyone you meet.
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Our speakers and workshop leaders aren’t here to humble brag. They, too, are on a higher mission to help women overcome the challenges we all face. They’re here to share not just honest stories about their success, but the lessons they learned from their failures, so that you, too, can learn from them.
We’re not just talking big picture at the Rally. We’re going deep on actionable advice you can take back to the boardroom or the interview. Our programming covers everything from leadership skills to meditation techniques, and you’ll be able to pick and choose which topics interest you the most.
Need a new headshot to spruce up your personal website? Want to make sure your resume is copy-edited, or you’re on the right path for the career of your dreams? These kinds of professional services can add up, but we’ve got you covered. Boss Shots and complimentary glam are back, and resume reviews and one-on-one career coaching have been added to the schedule this year.
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We wholeheartedly disagree with the idea that women are inherently bad with money—but when society repeatedly tells us this and refuses to give us the tools and resources we need for financial independence, it’s easy to believe that’s true. To combat that, we’ve got a whole track of programming in The Vault dedicated to personal and professional finances. We’ll cover everything from taxes for small business owners and freelancers, to navigating the world of VC funding, to smart ways to save for your future. And if you’ve got more specific questions or concerns, you can sign up for one-on-one and group Money Therapy sessions to speak directly with
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