Really, it was only a matter of time: the #empowerment movement now has its own teen drama. The meaningless offshoot of feminism – best summed up by Kim Kardashian’s naked bathroom selfies, Chanel’s line of protest placards and various other vapid acts in political clothing – comes to our screens courtesy of Netflix’s Girlboss. In true #empowerment style, the show takes the recent splurge of feminist-minded TV, annexes it of all progressive principles and uses the remaining husk to sell dated ideas in a fun and fashionable new way.
The tat pedalled by Girlboss comes in two varieties. The first is the vintage clothes that the titular protagonist, Sophia Marlowe, hawks online to make money and eventually start a business (and hence become a “female boss”, as Tulisa’s debut album opted to articulate this complex role). The second is the heady stew of consumer capitalism and patriarchal indulgence – that recommends women ape the behaviour of men, never complain about inequality and become an active participant in their own objectification by getting regular waxes – which was able to masquerade as feminism in the 90s and 00s, and sometimes still manages to in the forgiving lighting of Kim Kardashian’s bathroom.
Girlboss is actually set in this time – making it a period piece in more ways than one. Based on the true-life story of Nasty Gal founder Sophia Amoruso, Girlboss joins her 23-year-old fictional equivalent in San Francisco in 2006. She decides to open an online store selling vintage clothes she has “thrifted” for a massive markup. Noticing that other eBay users photograph their items unappealingly, one of Sophia’s first business decisions is to flog her finds using sexy pictures of herself. Take that, patriarchy.
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It is not the mere existence of Girlboss and those kind of plot points that is disappointing – after all, that’s the sort of narrative our culture is built on, and it’s the reason why shows such as Girls have felt so radical. It’s because it is leeching off the feminist zeitgeist and infecting it with its inanity. That is something most obviously achieved by the title, which presumably intends to jump uncomplicatedly on to the feminism bandwagon, yet hammers home the idea that girl and boss are mutually exclusive terms (which, actually, they kind of are, considering girl is a term for a female child).
Go girl! One of Sophia’s first key business decisions is to flog vintage clothes using sexy pictures of herself. Photograph: Karen Ballard/Netflix
There are a few other things that make it clear Girlboss has that trendy feminism thing in its sights. First is the relationship between Sophie and her best friend, Annie. It has been extremely cathartic to see a new wave of female characters frankly discuss sexuality and bodily functions on screen – something that probably reached its apex in Broad City, but can also be found in shows such as Fleabag, Catastrophe and Raised by Wolves. In Girlboss, however, this mutates back into bawdy posturing that apes ladette (and, by extension, male) behaviour: the pair swap crude soundbites (“Get over here you total slut!” is Annie’s opening line) with all the intimacy and warmth of an afternoon in Currys PC World.
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One of the other hallmarks of feminist-minded TV has been the antihero. Shows being dominated by pliant and apparently selfless women who no builder need ever bother requesting a smile from is something that golden-age TV has sought to undermine with female characters who are flawed and unapologetic. Girlboss tries to muscle in on this, but sadly confuses being a complex and independent human being who isn’t afraid of confrontation with acting like a total twit (aside from being aggressive and rude, Sophia steals a sandwich and a rug in the first episode, for no discernible reason in either case). To be fair, it’s a mistake empty feminist offshoots have made before – in the video for the Spice Girls’ Wannabe, Emma Bunton introduced the nation to the concept of girl power by stealing a freezing homeless man’s hat. Go girl!
When anything goes mainstream it tends to become less meaningful, so maybe Girlboss is just a natural part of this particular movement’s life cycle. Yet it would be a shame if teenagers watching thought the show’s cack-handed messages about selling your body and being a prat were what feminism was about. One helpful thing it has done, however, is take us back to the dark days of 2006 – and remind us how good we (usually) have it now.The streaming giant's original comedy series is created by Kay Cannon and executive produced by Charlize Theron among others, and it is based on Sophia Amoruso's autobiography #Girlboss.
Britt Robertson plays the lead of Sophia Marlowe, and the 13-episode series was met with mixed reviews over the weekend. The plot centres around the antics of Sophia, a 23-year-old San Francisco native who starts styling vintage clothes and reselling them on eBay. She later goes on to start her own ecommerce website, Nasty Gal.
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The New York Post claims that while Girlboss promised fun, fashion and feminism, it is nothing but a disservice to feminism. Vox claimed that Girlboss is way more fun once it stops trying to prove its heroine is such an a***hole.
TV Ratings Guide had a better opinion of the show, citing: Rather than allow sitcoms to wither on the vine, writers and producers are taking a gritty, realistic approach to delivering us entertainment. Girlboss fits this trend and is a noticable 'Crass-Com', or crass situational comedy.
Critics aside, and more importantly, how did the public (you lot) react to the new show? It appears that it was quite the hit with fans, despite many finding the protagonist irritating.
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One viewer wrote: Binge watching #GirlBoss on @NetflixUK. Wasn't sure I'd love but I'm four episodes in without stopping... hooked already #girlbossnetflix, as another put: Two episodes in...does she get more likeable? Or is she always a dick... #girlboss #girlbossnetflix.
Another viewer said: Just finished #girlbossnetflix – I flipping loved it! @sophiaamoruso you're my fave kind of Nasty Gal! while more people continued to comment on Sophia's character, with one Twitter user stating: I want to like #girlbossnetflix . It's not happening for me yet though. Is anyone else having a tough time actually liking Sophia in this?
I want to like #girlbossnetflix . It's not happening for me yet though. Is anyone else having a tough time actually liking Sophia in this?— Marie (@la_zese) April 24, 2017
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#girlbossnetflix - enjoyable fluff OR promotes notion that to be a successful woman you also have to be rude and narcissistic?— Holly Sismore (@catladeh) April 24, 2017
I dunno you guys. 2nd ep and she's still some sorta unrealistic manic pixie anti-dream girl. Insufferable. #girlbossnetflix— erica leigh (@iamericaleigh) April 24, 2017
Others touched on the notion of feminism and female success, with one viewer saying: #girlbossnetflix – enjoyable fluff OR promotes notion that to be a successful woman you also have to be rude and narcissistic?
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During the first episode, Sophia casually stole a rug from a store, and in future episodes she goes on to steal a book, sodas and a Christmas tree. However at the end of the series, she notes that her accomplishments were all because of the people who helped her along the way.? YAS! Sounds like a story about a kick-ass female entrepreneur who manages to make it big on the career ladder against all odds. A feminist’s dream. A real rags to riches story. Empowering. Inspiring. Weeeeeeell, not quite. And everyone has been calling it out.
The show is based on the life - and subsequent ‘femtrepeneur’ memoir - of Sophia Amoruso, the founder and owner of online fashion brand Nasty Gal. The portrayal of Sophia in the show is an exaggeration of her IRL story and persona.
In the show, Sophia Marlowe (standard change of name for the purpose of this on screen endeavour) starts off as a girl just trying to make a buck on eBay by selling clothes she finds in vintage stores and she’s actually alright. When she manages to sell her first jacket for a massive profit, you find yourself cheering for her. But as the show goes on, you actually low-key start caring less and less about her success and start worrying more and more about who she’s taking down to make it to the top.
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In short, Sophia is kind of a massive dick. She dumps on EVERRRYYOOONEEEE. Her best friend. Her “un-official” boyfriend. Her online competitors. She steals. She’s completely self-obsessed and even the character herself admits in one of the later episodes that she’s a “garbage person.”
And to be honest, half the internet else thinks so too. I hate this Sophia in Girl Boss. — Madam BeastMode (@MadamBitchesa) May 11, 2017
I put on Girlboss in the bg of doing homework and i already hate the main character — mimstagram (@koalateus) May 2, 2017
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I've started watching Girl Boss and I hate the main girl so much it paaaaains me — Amy Bullock (@amyazing6) May 1, 2017
Still rooting for sophia to fail. selfish, ungrateful, privileged
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